John Morse AM

John Morse AM

Bellingen, New South Wales, Australia
2K followers 500+ connections

About

- Advertising , marketing ...Dorland Advertising London , Monahan Dayman Adams Sydney
-35 years in tourism marketing at Regional State and National level
-Australian Tourist Commission , Melbourne , Sydney London and Hong Kong.

Career highlights:
- Opening up the tourism market from China to Australia
- Leveraging the tourism opportunity from Sydney 2000 Olympic Games.
- Advising Athens, London , Vancouver and Rio De Janeiro on leveraging tourism through the Olympic Games
- Brand Australia
- Indigenous Tourism Development

I have committed the remainder of my working career to working with Indigenous Australians who wish to develop tourism as a new way forward. I have worked in Kakadu , Uluru and Booderee National Parks for a number of years.
The project I am currently involved in in Arnhem Land to create a new sustainable cultural tourism destination is undoubtedly the most exciting , challenging , rewarding project I've ever been involved in [ see projects - Arnhem land Tourism Masterplan ]

Activity

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Experience

  • Welcome to Country Pty Ltd Graphic
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    Australia

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    Yirrkala Arnhem Land

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    Mutitjulu Uluru -Northern Territory

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    sydney

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  • Company ghost image

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      Hong Kong

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      London, United Kingdom

Education

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Projects

  • Arnhem land Tourism Masterplan

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    A 20 year strategy to open up Arnhem land as a new cultural tourism destination with the Yolngu people. Key principles are empowerment, leadership, partnership, employment, economic benefit. By Yolngu, for Yolngu . Receiving major support from Government and Corporate sector. An exciting new model for Aboriginal economic development. We will succeed. in Nelson Mandelas words..."it always seems impossible ..until its done"

    Other creators
    • Matt Grooby
    • Djawa Timmy Burarrwanga
    See project

Honors & Awards

  • Centenary Medal

    Australian Government

  • Life Member Australian Tourism Export Council

    ATEC

  • Life Member Tourism Transport Forum

    TTF

  • Order of Australia -AM

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